The Business End of Social Reply

Integrating Emerging Social Software Platforms (ESSPs) into a business is fraught with danger but the payoff can be substantial.  Not only does the company have the potential for positive brand messages to flood a series of trusted networks but it can also leverage the renewed engagement of staff for better knowledge management.  In the end, though, social is fun and sexy but it is utterly irrelevant to most employees until there is some link to an employee’s remuneration.  To rephrase the HBR article I don’t think social needs to get more businesslike, rather, I think business needs to get more social.